The Resource The impact of webpage complexity and photo intensity on processing of online news, by Jennah Sontag

The impact of webpage complexity and photo intensity on processing of online news, by Jennah Sontag

Label
The impact of webpage complexity and photo intensity on processing of online news
Title
The impact of webpage complexity and photo intensity on processing of online news
Statement of responsibility
by Jennah Sontag
Creator
Contributor
Author
Thesis advisor
Subject
Genre
Language
eng
Summary
This study investigates the impact of webpage complexity and negative emotional intensity of photographs used with online news stories on reader engagement and processing of online news. A 2 x 2 within-subjects experiment measured attention, emotion, arousal, and memory of story content using heart rate, skin conductance, facial EMG of the corrugator, a recognition test, and self-reports of perceived arousal and emotion. The study was grounded on Lang's (2009) limited capacity model of motivated mediated message processing that people are information processors but are limited in what they can process and encode during exposure to media. This study also tested Berlyne's aesthetic theory, which assumes that increased complexity results in increased pleasure, and assessed the impact of the manipulations on additional psychophysiological processes. It was hypothesized that high webpage complexity (3 photos) and high negative emotional intensity of photos would increase attention, negative emotion, and skin conductance and that participants viewing websites with high intensity photos and low complexity (1 photo) would have better memory. Self-reports found that participants reported greater negative emotion after viewing webpages with high complexity and high negative emotional intensity. Results also found that participants who viewed webpages with only one photo had better memory of the new story content
Cataloging source
MUU
http://library.link/vocab/creatorName
Sontag, Jennah
Degree
M.A.
Dissertation note
Thesis
Dissertation year
2014.
Government publication
government publication of a state province territory dependency etc
Granting institution
University of Missouri--Columbia
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
  • theses
http://library.link/vocab/relatedWorkOrContributorName
Leshner, Glenn
http://library.link/vocab/subjectName
  • News Web sites
  • Photojournalism
  • Human information processing
Label
The impact of webpage complexity and photo intensity on processing of online news, by Jennah Sontag
Instantiates
Publication
Copyright
Note
  • "MAY 2014."
  • "A Thesis presented to the Faculty of the Graduate School at the University of Missouri--Columbia In Partial Fulfillment of the Requirements for the Degree Master of Arts."
  • Thesis supervisor: Dr. Glenn Leshner
Accompanying material
2 supplementary files
Bibliography note
Includes bibliographical references (pages 50-52)
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
955341487
Extent
1 online resource (vii, 54 pages)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
color illustrations +
Specific material designation
remote
System control number
(OCoLC)955341487
Label
The impact of webpage complexity and photo intensity on processing of online news, by Jennah Sontag
Publication
Copyright
Note
  • "MAY 2014."
  • "A Thesis presented to the Faculty of the Graduate School at the University of Missouri--Columbia In Partial Fulfillment of the Requirements for the Degree Master of Arts."
  • Thesis supervisor: Dr. Glenn Leshner
Accompanying material
2 supplementary files
Bibliography note
Includes bibliographical references (pages 50-52)
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
955341487
Extent
1 online resource (vii, 54 pages)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
color illustrations +
Specific material designation
remote
System control number
(OCoLC)955341487

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