The Resource The cultural commodification of identity : hip-hop authenticity, by Rachel K. Quick, (electronic resource)

The cultural commodification of identity : hip-hop authenticity, by Rachel K. Quick, (electronic resource)

Label
The cultural commodification of identity : hip-hop authenticity
Title
The cultural commodification of identity
Title remainder
hip-hop authenticity
Statement of responsibility
by Rachel K. Quick
Creator
Contributor
Thesis advisor
Subject
Genre
Language
eng
Summary
Using the framework of symbolic interactionism, the concept of meaning, when discussing the relationship between hip-hop cultural members and how hip-hop culture is represented in advertisements, can be shaped by certain elements concerning a cultural authenticity. This is shown by how hip-hop cultural members make meaning of the images and messages that derive from commercial advertisements with a hip-hop influence on claims of what is an authentic cultural hip-hop identity. The present study investigated how portrayals of hip-hop artists in U.S. television commercials represented a hip-hop identity, using the analysis of McLeod's (1999) dimensions of hip-hop authenticity. A content analysis of 102 commercials was conducted to explore the relationship between each dimension of hip-hop authenticity and the categories of rap genre, race, and gender of the hip-hop artist featured in the advertisement. There were four significant findings. First, political hip-hop artists geared their message to the Black audience, and secondly, emphasized their connection to the community from which they came more than popular hip-hop artists. Third, Black hip-hop artists' exhibited masculine mannerisms more than White hip-hop artists. Lastly, male hip-hop artists significantly presented more masculine mannerisms than feminine, and female hip-hop artists expressed more feminine mannerisms than masculine; which suggests that there are certain elements involved in gender role performances surrounding hip-hop culture
Cataloging source
MUU
http://library.link/vocab/creatorName
Quick, Rachel K
Degree
M.A.
Dissertation year
2011.
Granting institution
University of Missouri--Columbia
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
  • theses
http://library.link/vocab/relatedWorkOrContributorName
Behm-Morawitz, Elizabeth
http://library.link/vocab/subjectName
  • Hip-hop
  • Hip-hop
  • Mass media and music
  • Rap musicians
  • African Americans
  • African Americans
  • Subculture
  • Advertising and youth
  • Advertising in popular culture
Target audience
specialized
Label
The cultural commodification of identity : hip-hop authenticity, by Rachel K. Quick, (electronic resource)
Instantiates
Publication
Note
  • Title from PDF of title page (University of Missouri--Columbia, viewed on June 30, 2011)
  • The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file
  • Thesis advisor: Dr. Elizabeth Behm-Morawitz
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
748859286
Extent
1 online resource (vi, 74 pages)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations (some color).
Specific material designation
remote
System control number
(OCoLC)748859286
Label
The cultural commodification of identity : hip-hop authenticity, by Rachel K. Quick, (electronic resource)
Publication
Note
  • Title from PDF of title page (University of Missouri--Columbia, viewed on June 30, 2011)
  • The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file
  • Thesis advisor: Dr. Elizabeth Behm-Morawitz
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
748859286
Extent
1 online resource (vi, 74 pages)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations (some color).
Specific material designation
remote
System control number
(OCoLC)748859286

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