The Resource The cultural commodification of identity : hip-hop authenticity, by Rachel K. Quick, (electronic resource)
The cultural commodification of identity : hip-hop authenticity, by Rachel K. Quick, (electronic resource)
Resource Information
The item The cultural commodification of identity : hip-hop authenticity, by Rachel K. Quick, (electronic resource) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-Kansas City Libraries.This item is available to borrow from all library branches.
Resource Information
The item The cultural commodification of identity : hip-hop authenticity, by Rachel K. Quick, (electronic resource) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-Kansas City Libraries.
This item is available to borrow from all library branches.
- Summary
- Using the framework of symbolic interactionism, the concept of meaning, when discussing the relationship between hip-hop cultural members and how hip-hop culture is represented in advertisements, can be shaped by certain elements concerning a cultural authenticity. This is shown by how hip-hop cultural members make meaning of the images and messages that derive from commercial advertisements with a hip-hop influence on claims of what is an authentic cultural hip-hop identity. The present study investigated how portrayals of hip-hop artists in U.S. television commercials represented a hip-hop identity, using the analysis of McLeod's (1999) dimensions of hip-hop authenticity. A content analysis of 102 commercials was conducted to explore the relationship between each dimension of hip-hop authenticity and the categories of rap genre, race, and gender of the hip-hop artist featured in the advertisement. There were four significant findings. First, political hip-hop artists geared their message to the Black audience, and secondly, emphasized their connection to the community from which they came more than popular hip-hop artists. Third, Black hip-hop artists' exhibited masculine mannerisms more than White hip-hop artists. Lastly, male hip-hop artists significantly presented more masculine mannerisms than feminine, and female hip-hop artists expressed more feminine mannerisms than masculine; which suggests that there are certain elements involved in gender role performances surrounding hip-hop culture
- Language
- eng
- Extent
- 1 online resource (vi, 74 pages)
- Note
-
- Title from PDF of title page (University of Missouri--Columbia, viewed on June 30, 2011)
- The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file
- Thesis advisor: Dr. Elizabeth Behm-Morawitz
- Label
- The cultural commodification of identity : hip-hop authenticity
- Title
- The cultural commodification of identity
- Title remainder
- hip-hop authenticity
- Statement of responsibility
- by Rachel K. Quick
- Subject
-
- Advertising in popular culture
- African Americans -- Cultural assimilation
- African Americans -- Race identity
- Dissertations, Academic -- University of Missouri--Columbia -- Communication
- Electronic books
- Electronic bookss
- Electronic dissertations
- Hip-hop -- Influence
- Advertising and youth
- Mass media and music
- Rap musicians -- United States
- Subculture
- Hip-hop -- Marketing
- Language
- eng
- Summary
- Using the framework of symbolic interactionism, the concept of meaning, when discussing the relationship between hip-hop cultural members and how hip-hop culture is represented in advertisements, can be shaped by certain elements concerning a cultural authenticity. This is shown by how hip-hop cultural members make meaning of the images and messages that derive from commercial advertisements with a hip-hop influence on claims of what is an authentic cultural hip-hop identity. The present study investigated how portrayals of hip-hop artists in U.S. television commercials represented a hip-hop identity, using the analysis of McLeod's (1999) dimensions of hip-hop authenticity. A content analysis of 102 commercials was conducted to explore the relationship between each dimension of hip-hop authenticity and the categories of rap genre, race, and gender of the hip-hop artist featured in the advertisement. There were four significant findings. First, political hip-hop artists geared their message to the Black audience, and secondly, emphasized their connection to the community from which they came more than popular hip-hop artists. Third, Black hip-hop artists' exhibited masculine mannerisms more than White hip-hop artists. Lastly, male hip-hop artists significantly presented more masculine mannerisms than feminine, and female hip-hop artists expressed more feminine mannerisms than masculine; which suggests that there are certain elements involved in gender role performances surrounding hip-hop culture
- Cataloging source
- MUU
- http://library.link/vocab/creatorName
- Quick, Rachel K
- Degree
- M.A.
- Dissertation year
- 2011.
- Granting institution
- University of Missouri--Columbia
- Illustrations
- illustrations
- Index
- no index present
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- theses
- http://library.link/vocab/relatedWorkOrContributorName
- Behm-Morawitz, Elizabeth
- http://library.link/vocab/subjectName
-
- Hip-hop
- Hip-hop
- Mass media and music
- Rap musicians
- African Americans
- African Americans
- Subculture
- Advertising and youth
- Advertising in popular culture
- Target audience
- specialized
- Label
- The cultural commodification of identity : hip-hop authenticity, by Rachel K. Quick, (electronic resource)
- Note
-
- Title from PDF of title page (University of Missouri--Columbia, viewed on June 30, 2011)
- The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file
- Thesis advisor: Dr. Elizabeth Behm-Morawitz
- Bibliography note
- Includes bibliographical references
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- 748859286
- Extent
- 1 online resource (vi, 74 pages)
- Form of item
- online
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations (some color).
- Specific material designation
- remote
- System control number
- (OCoLC)748859286
- Label
- The cultural commodification of identity : hip-hop authenticity, by Rachel K. Quick, (electronic resource)
- Note
-
- Title from PDF of title page (University of Missouri--Columbia, viewed on June 30, 2011)
- The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file
- Thesis advisor: Dr. Elizabeth Behm-Morawitz
- Bibliography note
- Includes bibliographical references
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- 748859286
- Extent
- 1 online resource (vi, 74 pages)
- Form of item
- online
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations (some color).
- Specific material designation
- remote
- System control number
- (OCoLC)748859286
Subject
- Advertising in popular culture
- African Americans -- Cultural assimilation
- African Americans -- Race identity
- Dissertations, Academic -- University of Missouri--Columbia -- Communication
- Electronic books
- Electronic bookss
- Electronic dissertations
- Hip-hop -- Influence
- Advertising and youth
- Mass media and music
- Rap musicians -- United States
- Subculture
- Hip-hop -- Marketing
Genre
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.umkc.edu/portal/The-cultural-commodification-of-identity-/kDDP33KCOQw/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.umkc.edu/portal/The-cultural-commodification-of-identity-/kDDP33KCOQw/">The cultural commodification of identity : hip-hop authenticity, by Rachel K. Quick, (electronic resource)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.umkc.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.umkc.edu/">University of Missouri-Kansas City Libraries</a></span></span></span></span></div>
