Coverart for item
The Resource Spectacular Mexico : design, propaganda, and the 1968 Olympics, Luis M. Castañeda, (electronic resource)

Spectacular Mexico : design, propaganda, and the 1968 Olympics, Luis M. Castañeda, (electronic resource)

Label
Spectacular Mexico : design, propaganda, and the 1968 Olympics
Title
Spectacular Mexico
Title remainder
design, propaganda, and the 1968 Olympics
Statement of responsibility
Luis M. Castañeda
Creator
Subject
Language
eng
Summary
" In the wake of its early twentieth-century civil wars, Mexico strove to present itself to the world as unified and prosperous. The preparation in Mexico City for the 1968 Summer Olympics was arguably the most ambitious of a sequence of design projects that aimed to signal Mexico's arrival in the developed world. In Spectacular Mexico, Luis M. Castañeda demonstrates how these projects were used to create a spectacle of social harmony and ultimately to guide the nation's capital into becoming the powerful megacity we know today. Not only the first Latin American country to host the Olympics, but also the first Spanish-speaking country, Mexico's architectural transformation was put on international display. From traveling exhibitions of indigenous archaeological artifacts to the construction of the Mexico City subway, Spectacular Mexico details how these key projects placed the nation on the stage of global capitalism and revamped its status as a modernized country. Surveying works of major architects such as Felix Candela, Pedro Ramírez Vazquez, Ricardo Legorreta, and graphic designer Lance Wyman, Castañeda illustrates the use of architecture and design as instruments of propaganda and nation branding. Forming a kind of "image economy," Mexico's architectural projects and artifacts were at the heart of the nation's economic growth and cultivated a new mass audience at an international level. Through an examination of one of the most important cosmopolitan moments in Mexico's history, Spectacular Mexico positions architecture as central to the negotiation of social, economic, and political relations."--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1984-
http://library.link/vocab/creatorName
Castañeda, Luis M.
Dewey number
720.972/09046
LC call number
NA4232.M48
LC item number
C37 2014
Series statement
A Quadrant Book
http://library.link/vocab/subjectName
  • Olympic Games
  • Architecture and state
  • Architecture and society
  • Architecture
  • Design
  • Design
  • Propaganda, Mexican
  • Architecture
  • Mexico City (Mexico)
  • ARCHITECTURE / History / General
  • HISTORY / Latin America / Mexico
  • ART / Museum Studies
Label
Spectacular Mexico : design, propaganda, and the 1968 Olympics, Luis M. Castañeda, (electronic resource)
Instantiates
Publication
Note
Includes index
Control code
OCM1bookssj0001403002
Dimensions
unknown
Isbn
9780816690794
Isbn Type
(pb)
Lccn
2014018807
Specific material designation
remote
System control number
(WaSeSS)bookssj0001403002
Label
Spectacular Mexico : design, propaganda, and the 1968 Olympics, Luis M. Castañeda, (electronic resource)
Publication
Note
Includes index
Control code
OCM1bookssj0001403002
Dimensions
unknown
Isbn
9780816690794
Isbn Type
(pb)
Lccn
2014018807
Specific material designation
remote
System control number
(WaSeSS)bookssj0001403002

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