Coverart for item
The Resource Social roots : why social innovations are creating the influence economy, Cindy Gordon, Andrew Weir, and John P. Girard, (electronic resource)

Social roots : why social innovations are creating the influence economy, Cindy Gordon, Andrew Weir, and John P. Girard, (electronic resource)

Label
Social roots : why social innovations are creating the influence economy
Title
Social roots
Title remainder
why social innovations are creating the influence economy
Statement of responsibility
Cindy Gordon, Andrew Weir, and John P. Girard
Creator
Contributor
Subject
Language
eng
Summary
Traces the history of a fundamental economic shift that is underway. The shift is rooted in virtualization, a key innovation factor, but when combined with influence networks, the significance becomes transformative. The combined power of these dimensions is creating a new economic paradigm based on return on collaboration metrics rooted in social capital theory. The genesis of this rich transformation is driven by collaboration and social media approaches that began in 2003. Over the next decade, more social engagement tools were added to the growing arsenal of collaborative platforms, many of which continue to change and evolve today. Independently these companies created new ways to perform individual tasks; collectively they change the way we do business. And all of this rapid innovation has occurred in a decade. For some it is hard to believe how much the world has changed in just 10 years. Social Roots is the story of the near magical transformation, written specifically so we do not forget the significance of this decade of leadership in the influence economy. Many of the stories in the first part of Social Roots are about organizations that took the opportunity to experiment and experience the power of social networking approaches to conducting business; and social innovators striving to make the world a better place. Their contributions to creating the influence economy are numerous, and their story of how they achieved success creates a tapestry of insight
Related
Member of
Cataloging source
CaBNVSL
http://library.link/vocab/creatorName
Gordon, Cindy
Dewey number
302.30285
LC call number
HM742
LC item number
.G677 2014
http://library.link/vocab/relatedWorkOrContributorDate
1961-
http://library.link/vocab/relatedWorkOrContributorName
  • Weir, Andrew
  • Girard, John P.
Series statement
Digital and social media marketing and advertising collection,
http://library.link/vocab/subjectName
  • Social media
  • Social influence
Label
Social roots : why social innovations are creating the influence economy, Cindy Gordon, Andrew Weir, and John P. Girard, (electronic resource)
Instantiates
Publication
Note
Part of: 2014 digital library
Bibliography note
Includes bibliographical references (pages 139-148) and index
Contents
1. Our social roots -- 2. Facebook -- 3. Twitter -- 4. LinkedIn -- 5. Myspace -- 6. WordPress -- 7. Blogger -- 8. YouTube -- 9. Social Learning -- 10. Social prospecting -- 11. Social analytics -- 12. What's next? -- Notes -- References -- Index
Control code
OCM1bookssj0001540291
Dimensions
unknown
Edition
First edition.
Isbn
9781606499290
Specific material designation
remote
System control number
(WaSeSS)bookssj0001540291
System details
  • Mode of access: World Wide Web
  • System requirements: Adobe Acrobat reader
Label
Social roots : why social innovations are creating the influence economy, Cindy Gordon, Andrew Weir, and John P. Girard, (electronic resource)
Publication
Note
Part of: 2014 digital library
Bibliography note
Includes bibliographical references (pages 139-148) and index
Contents
1. Our social roots -- 2. Facebook -- 3. Twitter -- 4. LinkedIn -- 5. Myspace -- 6. WordPress -- 7. Blogger -- 8. YouTube -- 9. Social Learning -- 10. Social prospecting -- 11. Social analytics -- 12. What's next? -- Notes -- References -- Index
Control code
OCM1bookssj0001540291
Dimensions
unknown
Edition
First edition.
Isbn
9781606499290
Specific material designation
remote
System control number
(WaSeSS)bookssj0001540291
System details
  • Mode of access: World Wide Web
  • System requirements: Adobe Acrobat reader

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