Coverart for item
The Resource Social media in strategic management, edited by Miguel R. Olivas-Luján, Tanya Bondarouk

Social media in strategic management, edited by Miguel R. Olivas-Luján, Tanya Bondarouk

Label
Social media in strategic management
Title
Social media in strategic management
Statement of responsibility
edited by Miguel R. Olivas-Luján, Tanya Bondarouk
Contributor
Subject
Language
eng
Summary
Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Strategically-minded manager s, researchers and students cannot afford to ignore the new ways in which interactions with customers, employees, shareholders, and many other important constituents are taking place as a result of the widespread availability and creative use of these new technologies. Conventional wisdom is being challenged and virtual workspaces that had never been conceptualized are opening at blistering speed. This volume in the Advanced Series in Management series bridges empirical and theoretical approaches to identifying and demystify this set of emerging, exciting new family of user-gene rated content technologies. With contributions from and about a wide diverse range of countries, from emerging to established, researchers and informed practitioners will find intriguing, diverse perspectives on how the social media revolution challenging managers and management scholars. Involving disciplines as different as management, communications, information technology, personnel, finance and others, contributions in this boo k will be cited in future research projects or used in classrooms and other training settings by those more likely stay in the leading edge of this family of innovative tools
Member of
Cataloging source
IDEBK
Dewey number
  • 658.40
  • 658.4012
Index
no index present
LC call number
HD30.28
LC item number
.O55 2013eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1967-
http://library.link/vocab/relatedWorkOrContributorName
  • Olivas-Lujan, Miguel R
  • Bondarouk, Tanya
Series statement
Advanced series in management,
Series volume
v. 11
http://library.link/vocab/subjectName
  • Strategic planning
  • Social media
  • Business & management
  • Business strategy
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Gestion d'entreprises
  • Social media
  • Strategic planning
Label
Social media in strategic management, edited by Miguel R. Olivas-Luján, Tanya Bondarouk
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Strategic management and social media : the leading edge / Miguel R. Olivas-Luján, Tanya Bondarouk -- Digital behaviors and people risk : challenges for risk management / Andy Phippen, Simon Ashby -- Leveraging social media technology for business transformation : the case of corporate social communities / Richard L. Gruner, Damien Power, Paul K. Bergey -- Strategic management and social media : an empirical analysis of electronic social capital and online fundraising / Raymond Henry, Lisa Bosman -- Disentangling the strategic use of social media in the insurance industry : a value co-creation perspective / Manuel Castriotta [and others] -- You might be reputable but are you "liked"? Orchestrating corporate reputation co-creation on Facebook / Anna K. Zarkada, Christina Polydorou -- Social media as a strategic tool : going beyond the obvious / Poonam Arora, Carolyn E. Predmore -- Increasing dynamic capabilities of health organizations with social media / Ricky C. Leung -- Social media champions : drivers and sophistication process of social media strategic management / Lukasz M. Bochenek, Sam Blili -- Innovation management, lead-users, and social media : introduction of a conceptual framework for integrating social media tools in lead-user management / Markus Ernst, Alexander Brem, Kai-Ingo Voigt -- Social media as marketing strategy : an explorative study on adoption and use by retailers / Carlota Lorenzo-Romero, Efthymios Constantinides, María-del-Carmen Alarcón-del-Amo -- Global talent management in multinational corporations and the role of social networks / Huub Ruël, Tanya Bondarouk, Lena Dresselhaus -- Culture and social media : exploration of differences between the United States and Japan / Satoko Suzuki, Kosuke Takemura -- Social networking sites (SNS) : talent management in emerging markets : India and Mexico / Pramila Rao
Control code
855894206
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (xvi, 276 pages)
File format
unknown
Form of item
online
Isbn
9781299789685
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
a608ec8a-0324-4075-a226-a7b5839469c4
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)855894206
Label
Social media in strategic management, edited by Miguel R. Olivas-Luján, Tanya Bondarouk
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Strategic management and social media : the leading edge / Miguel R. Olivas-Luján, Tanya Bondarouk -- Digital behaviors and people risk : challenges for risk management / Andy Phippen, Simon Ashby -- Leveraging social media technology for business transformation : the case of corporate social communities / Richard L. Gruner, Damien Power, Paul K. Bergey -- Strategic management and social media : an empirical analysis of electronic social capital and online fundraising / Raymond Henry, Lisa Bosman -- Disentangling the strategic use of social media in the insurance industry : a value co-creation perspective / Manuel Castriotta [and others] -- You might be reputable but are you "liked"? Orchestrating corporate reputation co-creation on Facebook / Anna K. Zarkada, Christina Polydorou -- Social media as a strategic tool : going beyond the obvious / Poonam Arora, Carolyn E. Predmore -- Increasing dynamic capabilities of health organizations with social media / Ricky C. Leung -- Social media champions : drivers and sophistication process of social media strategic management / Lukasz M. Bochenek, Sam Blili -- Innovation management, lead-users, and social media : introduction of a conceptual framework for integrating social media tools in lead-user management / Markus Ernst, Alexander Brem, Kai-Ingo Voigt -- Social media as marketing strategy : an explorative study on adoption and use by retailers / Carlota Lorenzo-Romero, Efthymios Constantinides, María-del-Carmen Alarcón-del-Amo -- Global talent management in multinational corporations and the role of social networks / Huub Ruël, Tanya Bondarouk, Lena Dresselhaus -- Culture and social media : exploration of differences between the United States and Japan / Satoko Suzuki, Kosuke Takemura -- Social networking sites (SNS) : talent management in emerging markets : India and Mexico / Pramila Rao
Control code
855894206
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (xvi, 276 pages)
File format
unknown
Form of item
online
Isbn
9781299789685
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
a608ec8a-0324-4075-a226-a7b5839469c4
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)855894206

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