The Resource Nonprofits and new media : how do NPOs and their employees adopt and use new media to communicate with and influence their community?

Nonprofits and new media : how do NPOs and their employees adopt and use new media to communicate with and influence their community?

Label
Nonprofits and new media : how do NPOs and their employees adopt and use new media to communicate with and influence their community?
Title
Nonprofits and new media
Title remainder
how do NPOs and their employees adopt and use new media to communicate with and influence their community?
Creator
Author
Subject
Language
eng
Summary
This study looks at how new media technologies are adopted by nonprofit organizations (NPOs) and their employees. Using qualitative interviews, the study explores how new media are incorporated into NPO work and how such adoption allows the organizations and their staff to have greater influence on their community by serving an agenda setting function in society. Overall, participants in this study find that there are many positive outcomes of new media adoption, such as increased efficiencies, a greater connection with the NPO community, and the ability to see immediate results from using new media for activities such as posting to social networking sites. Participants also mentioned the downsides of new media adoption that include a faster pace of work, the expectation to be available 24/7, and increased sloppy work. The majority of participants see new media as tools that enable NPOs to serve a news producing function in society
Cataloging source
MUU
http://library.link/vocab/creatorName
Brengarth, Lauren Bacon
Degree
Ph. D.
Dissertation note
Thesis
Dissertation year
2011.
Government publication
government publication of a state province territory dependency etc
Granting institution
University of Missouri--Columbia,
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
Label
Nonprofits and new media : how do NPOs and their employees adopt and use new media to communicate with and influence their community?
Instantiates
Publication
Contributor
Thesis advisor
Note
Advisor: Elizabeth Behm-Morawitz
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Control code
872560873
Extent
1 online resource (vii, 161 pages)
Form of item
online
Media category
computer
Media MARC source
rdamedia.
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)872560873
Label
Nonprofits and new media : how do NPOs and their employees adopt and use new media to communicate with and influence their community?
Publication
Contributor
Thesis advisor
Note
Advisor: Elizabeth Behm-Morawitz
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Control code
872560873
Extent
1 online resource (vii, 161 pages)
Form of item
online
Media category
computer
Media MARC source
rdamedia.
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)872560873

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