The Resource Mining progressive user behavior for e-commerce using virtual reality technique, by Ming-Chang Chen, (electronic resource)

Mining progressive user behavior for e-commerce using virtual reality technique, by Ming-Chang Chen, (electronic resource)

Label
Mining progressive user behavior for e-commerce using virtual reality technique
Title
Mining progressive user behavior for e-commerce using virtual reality technique
Statement of responsibility
by Ming-Chang Chen
Creator
Contributor
Thesis advisor
Subject
Genre
Language
eng
Summary
In the past decade, the virtual reality (VR) technique has been becoming a popular marketing tool on e-commerce websites, where the consumers are allowed to interact with the products and have a vivid shopping experience simulated to the real world. Despite of the advantages, VR shopping is still at its early stage due to some difficulties, namely, 1) complex communication among VR components, backend relational databases, and web services, 2) meaningful interpretation of mined patterns into the user behavior through VR tools, and 3) vast amount of information to mine and efficient summarization of the results to guide user's navigation. To overcome these obstacles, several techniques from the fields of Information Retrieval and Data Mining & Knowledge Discovery have been adopted and extended for the development of our system that is able to recommend products computationally according to the user's preference. These techniques include ranking in a Vector-Space Model to profile user's behavior based on their demographic information and mining Association Rules to analyze user's choices as well as real-time navigational behavior. This system can adapt itself to meet each individual's interest progressively. It is our ultimate goal to provide a general framework that can be applied to any web-based e-commerce applications where customers can find the most fitting products efficiently and effectively under a virtual reality environment
Cataloging source
MUU
http://library.link/vocab/creatorName
Chen, Mingzhang
Degree
M.S.
Dissertation year
2007.
Granting institution
University of Missouri-Columbia
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
  • theses
http://library.link/vocab/relatedWorkOrContributorName
Shyu, Chi-Ren
http://library.link/vocab/subjectName
  • Virtual reality
  • Electronic commerce
  • Information retrieval
  • Data mining
Target audience
specialized
Label
Mining progressive user behavior for e-commerce using virtual reality technique, by Ming-Chang Chen, (electronic resource)
Instantiates
Publication
Note
  • The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file
  • Title from title screen of research.pdf file (viewed on March 21, 2008)
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
213495667
Form of item
electronic
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)213495667
System details
Mode of access: World Wide Web
Label
Mining progressive user behavior for e-commerce using virtual reality technique, by Ming-Chang Chen, (electronic resource)
Publication
Note
  • The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file
  • Title from title screen of research.pdf file (viewed on March 21, 2008)
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
213495667
Form of item
electronic
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)213495667
System details
Mode of access: World Wide Web

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