Coverart for item
The Resource Media management : a casebook approach, George Sylvie [and others], (electronic resource)

Media management : a casebook approach, George Sylvie [and others], (electronic resource)

Label
Media management : a casebook approach
Title
Media management
Title remainder
a casebook approach
Statement of responsibility
George Sylvie [and others]
Contributor
Subject
Genre
Language
eng
Member of
Cataloging source
N$T
Dewey number
302.23068
Illustrations
illustrations
Index
index present
LC call number
P96.M34
LC item number
M4 2008eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Sylvie, George
Series statement
LEA's communication series
http://library.link/vocab/subjectName
  • Mass media
  • SOCIAL SCIENCE
  • Massamedia
  • Management
  • Mass media
  • Verenigde Staten
Label
Media management : a casebook approach, George Sylvie [and others], (electronic resource)
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 383-404) and indexes
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Managerial decision making -- 2. Leadership and the workforce -- 3. Motivation -- 4. Management of global media organizations -- 5. Innovation and the future -- 6. Law, regulation, and ethics -- 7. Planning -- 8. Market analysis -- 9. Marketing and research -- 10. Making sense of it all : managing knowledge
Control code
320937339
Dimensions
unknown
Edition
4th ed.
Extent
1 online resource (xi, 414 pages)
File format
unknown
Form of item
online
Isbn
9780203877265
Isbn Type
(electronic bk.)
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)320937339
Label
Media management : a casebook approach, George Sylvie [and others], (electronic resource)
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 383-404) and indexes
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Managerial decision making -- 2. Leadership and the workforce -- 3. Motivation -- 4. Management of global media organizations -- 5. Innovation and the future -- 6. Law, regulation, and ethics -- 7. Planning -- 8. Market analysis -- 9. Marketing and research -- 10. Making sense of it all : managing knowledge
Control code
320937339
Dimensions
unknown
Edition
4th ed.
Extent
1 online resource (xi, 414 pages)
File format
unknown
Form of item
online
Isbn
9780203877265
Isbn Type
(electronic bk.)
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)320937339

Library Locations

    • UMKCBorrow it
      800 E 51st St, Kansas City, MO, 64110, US
      39.035061 -94.576518
    • Health Sciences LibraryBorrow it
      2411 Holmes St, Kansas City, Kansas City, MO, 64108, US
      39.083418 -94.575323
    • Leon E. Bloch Law LibraryBorrow it
      500 E. 52nd Street, Kansas City, MO, 64110, US
      39.032488 -94.581967
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