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The Resource Marketing and management models : a guide to understanding and using business models, Helen Strong, (electronic resource)

Marketing and management models : a guide to understanding and using business models, Helen Strong, (electronic resource)

Label
Marketing and management models : a guide to understanding and using business models
Title
Marketing and management models
Title remainder
a guide to understanding and using business models
Statement of responsibility
Helen Strong
Creator
Subject
Language
eng
Summary
  • Modern business practice, especially in the field of marketing, depends on the integration of creative and analytical thinking. One of the tools in this process is the use of management models to guide business decisions. However the inherent power of the models is only released when the people applying them have the ability to gather relevant information and interpret the relationships between the variables in the model. This book examines the role of some of the most popular management models. It helps the reader appreciate when they should be applied; it suggests which models may be relevant; and, importantly, identifies the type of information needed to implement them. Marketing and Management Models: A Guide to Understanding and Using Business Models reduces the complexity of management models through a logical and systematic approach. Models recognize the impact of globalization, technology, systems thinking, and the need for an integrated approach in strategic marketing. The reader will find new models dealing with consumer engagement, gamification, supply chain management, and cultural integration. The contents will be of particular assistance to students of business and marketing qualifications who have not yet had working experience; and junior market researchers and managers responsible for the preparation of strategic analyses prior to problem-solving and planning sessions
  • Annotation:
Related
Member of
Cataloging source
CaBNVSL
http://library.link/vocab/creatorName
Strong, Helen
Dewey number
658.4033
LC call number
HD30.25
LC item number
.S776 2014
Series statement
Marketing strategy collection,
http://library.link/vocab/subjectName
  • Industrial management
  • Marketing
Summary expansion
Strategic planning in business, and case history analysis in an academic setting, both use a number of management models to identify the risks and opportunities, which are available to an organization. Many newcomers to the business world do not have a background in research, so they are not sure which factors are important and how to start gathering information to plug into the models. This book describes the structure of many of the most popular marketing and management models. It comments on the strategic importance of the model, and then provides step-by-step advice on implementation. Importantly the reader knows 'where to start'. It identifies the key information necessary to be able to apply the model. One then has the basis for a sensible analysis from which s/he can identify trends and relationships between factors in the market. The final step for the reader is to apply their mind to the ramifications of the trends for the organization. 'Marketing and Management Models: A Guide to Understanding and Using Business Models' is an invaluable tool for mid-level managers, MBA and other business study students to help them get the most out of management models. This book puts the power of information within everybody's reach
Label
Marketing and management models : a guide to understanding and using business models, Helen Strong, (electronic resource)
Instantiates
Publication
Note
Part of: 2014 digital library
Bibliography note
Includes bibliographical references (pages 219-225) and index
Contents
Arthur D. Little matrix -- Adopt and drop curve -- Ansoff growth matrix -- Authenticity gap -- Brand equity -- Brand resonance -- Brand resonance ladder -- Brand loyalty programs -- Brand switching -- Engagement gearing -- Communication targeting: business buying unit -- Consumer decision making -- Consumer decision model for a service industry environment -- Consumer angry switching -- Customer growth rate -- Gamification -- Gap analysis -- Cultural integration in marketing -- Force field analysis -- Iceberg theory: identification of the marketing research problem -- Integrated marketing vectors -- Ishikawa diagram (Fishbone) -- Mullin's seven domains, business opportunities -- Perceptual maps -- Porter's five force analysis -- Positioning -- Product life cycle -- Road mapping -- SERVQUAL -- SOSTAC® planning system -- Stakeholder analysis -- Supply chain concept -- Target market identification: segmentation and estimation -- The growth share matrix -- Glossary of terms -- Conclusion -- About the author -- References -- Index
Control code
OCM1bookssib018779724
Dimensions
unknown
Edition
First edition.
Extent
1 online resource (xvii, 231 pages)
Governing access note
License restrictions may limit access
Isbn
9781606499634
Other physical details
illustrations.
Specific material designation
remote
System control number
(WaSeSS)ssib018779724
System details
  • Mode of access: World Wide Web
  • System requirements: Adobe Acrobat reader
Label
Marketing and management models : a guide to understanding and using business models, Helen Strong, (electronic resource)
Publication
Note
Part of: 2014 digital library
Bibliography note
Includes bibliographical references (pages 219-225) and index
Contents
Arthur D. Little matrix -- Adopt and drop curve -- Ansoff growth matrix -- Authenticity gap -- Brand equity -- Brand resonance -- Brand resonance ladder -- Brand loyalty programs -- Brand switching -- Engagement gearing -- Communication targeting: business buying unit -- Consumer decision making -- Consumer decision model for a service industry environment -- Consumer angry switching -- Customer growth rate -- Gamification -- Gap analysis -- Cultural integration in marketing -- Force field analysis -- Iceberg theory: identification of the marketing research problem -- Integrated marketing vectors -- Ishikawa diagram (Fishbone) -- Mullin's seven domains, business opportunities -- Perceptual maps -- Porter's five force analysis -- Positioning -- Product life cycle -- Road mapping -- SERVQUAL -- SOSTAC® planning system -- Stakeholder analysis -- Supply chain concept -- Target market identification: segmentation and estimation -- The growth share matrix -- Glossary of terms -- Conclusion -- About the author -- References -- Index
Control code
OCM1bookssib018779724
Dimensions
unknown
Edition
First edition.
Extent
1 online resource (xvii, 231 pages)
Governing access note
License restrictions may limit access
Isbn
9781606499634
Other physical details
illustrations.
Specific material designation
remote
System control number
(WaSeSS)ssib018779724
System details
  • Mode of access: World Wide Web
  • System requirements: Adobe Acrobat reader

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