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The Resource Is military advertising effective? : an estimation methodology and applications to recruiting in the 1980s and 90s, James N. Dertouzos, Steven Garber

Is military advertising effective? : an estimation methodology and applications to recruiting in the 1980s and 90s, James N. Dertouzos, Steven Garber

Creator
Contributor
Summary
The Defense Department has been spending over $100 million annually on recruiting advertising. Previous econometric studies of military advertising's effects have relied on data from time periods unlike today's and have used models possibly inappropriate for supporting today's decisionmakers. This report details improved methods developed to assess military advertising's effectiveness and illustrates them using early 1980s and mid-1990s data
Language
eng
Work
Publication
Extent
1 online resource (xvii, 95 pages)
Note
"Prepared for the Office of the Secretary of Defense."
Contents
  • Program participation
  • The caseload
  • Outcomes for leavers
  • Conclusions and next steps
Isbn
9780833035981
Instance
Label
Is military advertising effective? : an estimation methodology and applications to recruiting in the 1980s and 90s
Title
Is military advertising effective?
Title remainder
an estimation methodology and applications to recruiting in the 1980s and 90s
Statement of responsibility
James N. Dertouzos, Steven Garber
Creator
Contributor
Subject
Language
eng
Summary
The Defense Department has been spending over $100 million annually on recruiting advertising. Previous econometric studies of military advertising's effects have relied on data from time periods unlike today's and have used models possibly inappropriate for supporting today's decisionmakers. This report details improved methods developed to assess military advertising's effectiveness and illustrates them using early 1980s and mid-1990s data
Member of
Cataloging source
N$T
http://library.link/vocab/creatorDate
1950-
http://library.link/vocab/creatorName
Dertouzos, James N.
Dewey number
355.2/23/097309048
Illustrations
illustrations
Index
no index present
LC call number
UB323
LC item number
.D44 2003eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1950-
http://library.link/vocab/relatedWorkOrContributorName
  • Garber, Steven
  • Rand Corporation
  • National Defense Research Institute (U.S.)
http://library.link/vocab/subjectName
  • United States
  • Advertising
  • TECHNOLOGY & ENGINEERING
  • HISTORY
  • POLITICAL SCIENCE
  • Advertising
  • Recruiting and enlistment
  • United States
  • Military Administration
  • Military & Naval Science
  • Law, Politics & Government
Label
Is military advertising effective? : an estimation methodology and applications to recruiting in the 1980s and 90s, James N. Dertouzos, Steven Garber
Instantiates
Publication
Note
"Prepared for the Office of the Secretary of Defense."
Antecedent source
unknown
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Program participation -- The caseload -- Outcomes for leavers -- Conclusions and next steps
Control code
55202613
Dimensions
unknown
Extent
1 online resource (xvii, 95 pages)
File format
unknown
Form of item
online
Isbn
9780833035981
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
22573/cttjjkj
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)55202613
Label
Is military advertising effective? : an estimation methodology and applications to recruiting in the 1980s and 90s, James N. Dertouzos, Steven Garber
Publication
Note
"Prepared for the Office of the Secretary of Defense."
Antecedent source
unknown
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Program participation -- The caseload -- Outcomes for leavers -- Conclusions and next steps
Control code
55202613
Dimensions
unknown
Extent
1 online resource (xvii, 95 pages)
File format
unknown
Form of item
online
Isbn
9780833035981
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
22573/cttjjkj
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)55202613

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