The Resource How should plastic-packaging companies apply artificial proofs and topics of invention to communicate sustainability? : a heuristic developed on the basis of rhetorical analysis, by Shristy Bashyal Acharya, (electronic resource)

How should plastic-packaging companies apply artificial proofs and topics of invention to communicate sustainability? : a heuristic developed on the basis of rhetorical analysis, by Shristy Bashyal Acharya, (electronic resource)

Label
How should plastic-packaging companies apply artificial proofs and topics of invention to communicate sustainability? : a heuristic developed on the basis of rhetorical analysis
Title
How should plastic-packaging companies apply artificial proofs and topics of invention to communicate sustainability?
Title remainder
a heuristic developed on the basis of rhetorical analysis
Statement of responsibility
by Shristy Bashyal Acharya
Creator
Subject
Genre
Language
eng
Summary
"This study examines how the ten plastic-packaging companies use artificial proofs and topics of invention to communicate sustainability-related information. The objective of this study was to answer the following research questions: (i) Do plastic-packaging companies define sustainability on their website? (ii) What are the strengths and weaknesses of the arguments in these companies' sustainability-related communications? (iii) What invention strategies should technical marketing communicators use to communicate company's sustainable practices? To answer these questions, I analyzed the sustainability-related documents available on the websites of the ten companies. On the basis of this analysis, I developed an invention heuristic that can be used by technical marketing communicators to communicate sustainability-related information on their website"--Abstract, p. iii
Related
Cataloging source
UMR
http://library.link/vocab/creatorName
Bashyal Acharya, Shristy
Degree
M.S.
Dissertation year
2012.
Granting institution
Missouri University of Science and Technology
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • theses
http://library.link/vocab/subjectName
  • Rhetoric
  • Sustainable development
  • Heuristic
Target audience
specialized
Label
How should plastic-packaging companies apply artificial proofs and topics of invention to communicate sustainability? : a heuristic developed on the basis of rhetorical analysis, by Shristy Bashyal Acharya, (electronic resource)
Instantiates
Publication
Note
  • Vita
  • The entire thesis text is included in file
  • Title from title screen of thesis/dissertation PDF file (viewed July 20, 2012)
Bibliography note
Includes bibliographical references (pages 111-119)
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
black and white
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
800666057
Dimensions
unknown
Extent
1 online resource (x, 120 pages)
Form of item
electronic
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations, digital, PDF file.
Specific material designation
remote
System control number
(OCoLC)800666057
System details
  • System requirements: Adobe Acrobat Reader; Internet browser
  • Mode of access: World Wide Web
Label
How should plastic-packaging companies apply artificial proofs and topics of invention to communicate sustainability? : a heuristic developed on the basis of rhetorical analysis, by Shristy Bashyal Acharya, (electronic resource)
Publication
Note
  • Vita
  • The entire thesis text is included in file
  • Title from title screen of thesis/dissertation PDF file (viewed July 20, 2012)
Bibliography note
Includes bibliographical references (pages 111-119)
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
black and white
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
800666057
Dimensions
unknown
Extent
1 online resource (x, 120 pages)
Form of item
electronic
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations, digital, PDF file.
Specific material designation
remote
System control number
(OCoLC)800666057
System details
  • System requirements: Adobe Acrobat Reader; Internet browser
  • Mode of access: World Wide Web

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