Coverart for item
The Resource Global business strategy : multinational corporations venturing into emerging markets, Kazuyuki Motohashi

Global business strategy : multinational corporations venturing into emerging markets, Kazuyuki Motohashi

Label
Global business strategy : multinational corporations venturing into emerging markets
Title
Global business strategy
Title remainder
multinational corporations venturing into emerging markets
Statement of responsibility
Kazuyuki Motohashi
Creator
Author
Subject
Genre
Language
eng
Summary
This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader?s understanding of the business environments in emerging economies. This volume is especially recommended for businesspeople responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management
Member of
Cataloging source
GW5XE
http://library.link/vocab/creatorName
Motohashi, Kazuyuki
Dewey number
658.1/8
Illustrations
illustrations
Index
index present
LC call number
HD62.4
LC item number
.M67 2015eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Springer texts in business and economics,
http://library.link/vocab/subjectName
  • International business enterprises
  • Strategic planning
  • Biochemical engineering
  • Business strategy
  • Coins, banknotes, medals, seals (numismatics)
  • Energy industries & utilities
  • History of engineering & technology
  • Management of specific areas
  • Manufacturing industries
  • International business enterprises
  • Strategic planning
Label
Global business strategy : multinational corporations venturing into emerging markets, Kazuyuki Motohashi
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Introduction: Needs for New Global Strategies -- Part I. Global Business Strategy -- 2. Management Strategies for Global Businesses -- 3. Changes in the Global Economic Environment -- 4. Comparison of Economic Institutions in China and India -- 5. New Business Model as Response to Competition from Emerging Economies -- 6. India?s Neemrana Industrial Park for Japanese Firms -- Part II. Fundamentals Of Strategic Planning -- 7. Alliance-based Global Strategy -- 8. Hitachi Construction Machinery: Becoming a Wholly Owned Chinese Entity -- 9. Marketing Theory in Global Business Context -- 10. Shiseido Marketing in China -- 11. International R & D Management -- 12. Multinationals? R & D in China and India -- 13. Thailand?s National Science and Technology Development Agency and Japanese Firms -- 14. Suzuki Motor?s Expansion in India -- 15. Strategy Integration at the Global Level
Control code
906025340
Dimensions
unknown
Extent
1 online resource (xvii, 259 pages)
File format
unknown
Form of item
online
Isbn
9784431554677
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.1007/978-4-431-55468-4
Other physical details
illustrations (some color)
http://library.link/vocab/ext/overdrive/overdriveId
com.springer.onix.9784431554684
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)906025340
Label
Global business strategy : multinational corporations venturing into emerging markets, Kazuyuki Motohashi
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Introduction: Needs for New Global Strategies -- Part I. Global Business Strategy -- 2. Management Strategies for Global Businesses -- 3. Changes in the Global Economic Environment -- 4. Comparison of Economic Institutions in China and India -- 5. New Business Model as Response to Competition from Emerging Economies -- 6. India?s Neemrana Industrial Park for Japanese Firms -- Part II. Fundamentals Of Strategic Planning -- 7. Alliance-based Global Strategy -- 8. Hitachi Construction Machinery: Becoming a Wholly Owned Chinese Entity -- 9. Marketing Theory in Global Business Context -- 10. Shiseido Marketing in China -- 11. International R & D Management -- 12. Multinationals? R & D in China and India -- 13. Thailand?s National Science and Technology Development Agency and Japanese Firms -- 14. Suzuki Motor?s Expansion in India -- 15. Strategy Integration at the Global Level
Control code
906025340
Dimensions
unknown
Extent
1 online resource (xvii, 259 pages)
File format
unknown
Form of item
online
Isbn
9784431554677
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.1007/978-4-431-55468-4
Other physical details
illustrations (some color)
http://library.link/vocab/ext/overdrive/overdriveId
com.springer.onix.9784431554684
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)906025340

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