The Resource Creative management for increasing practice activity, Gordon J. Christensen ; Practical Clinical Courses ; JS Media, (videorecording)

Creative management for increasing practice activity, Gordon J. Christensen ; Practical Clinical Courses ; JS Media, (videorecording)

Label
Creative management for increasing practice activity
Title
Creative management for increasing practice activity
Statement of responsibility
Gordon J. Christensen ; Practical Clinical Courses ; JS Media
Contributor
Subject
Genre
Language
eng
Summary
Dr. Christensen discusses techniques that can increase the visibility of a dental practice, as well as increase the number of patients seen in the office. Techniques include internal marketing, public relations opportunities, patient incentives, continuing education for staff, and educating patients on the types of services provided by the office
Cataloging source
UMK
Characteristic
videorecording
Intended audience
Dental practitioners (dentists, hygienists, assistants), dental school students, dental office management personnel
NLM call number
WU77 C475
NLM item number
C743 2009
http://library.link/vocab/relatedWorkOrContributorName
  • Christensen, Gordon J
  • Practical Clinical Courses (Firm)
  • JS Media (Firm)
Runtime
59
http://library.link/vocab/subjectName
  • Education, Dental, Continuing
  • Practice Management, Dental
  • Video Recording
Target audience
specialized
Technique
live action
Label
Creative management for increasing practice activity, Gordon J. Christensen ; Practical Clinical Courses ; JS Media, (videorecording)
Instantiates
Publication
Note
  • The Gordon J. Christensen career development program
  • 2 CE credits
Carrier category
videodisc
Carrier category code
  • vd
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type code
  • tdi
Content type MARC source
rdacontent
Contents
Introduction -- Developing a practice budget and practice goals -- Recognizing the need for increased practice activity and making specific financial plans -- Reported methods dentists are using to increase practice activity -- How to develop a great office team -- Developing a proactive team -- Goals for the team and bonuses -- Motivating patients toward treatment -- Developing and maintaining optimum public relations -- In-service education about public relations -- Developing effective telephone skills -- Contacting patients by telephone: preoperative -- Contacting patients by telephone: postoperative -- Improving patient comfort while in the office -- Conducting a practice on-time -- Offering incentives for patients who come in for periodic exams and prophies -- Letters to patients offering premiums for periodic exams and prophies -- Non-conventional practice hours -- Implementing effective patient education -- Soliciting speaking events in the community -- Writing a column in the local newspaper -- Emphasizing to patients current availability for their treatment -- Creating an office newsletter -- Making websites as attractive and useful as possible -- Emphasizing lower cost treatment -- Emphasizing highly desirable treatment -- Gifts for referring patients -- Gifts for referring practitioners -- Recognition of patient accomplishments -- Recognition of patient birthdays -- Obtaining CE for new desirable concepts and getting information to patients -- Continuing education to increase office efficiency -- Continuing education to increase team effectiveness -- Becoming involved with donated dental services -- Conclusion
Control code
460717997
Dimensions
4 3/4 in. + 1 course materials ([9] leaves ; 28 cm)
Dimensions
1/2 in.
Extent
1 videodisc (59 min., 20 sec.)
Media category
video
Media MARC source
rdamedia
Media type code
  • v
Medium for sound
videodisc
Note
UMKC: Inquire with copyright@umkc.edu about availability of public performance rights.
Other physical details
sound, color
Publisher number
V4738
Sound on medium or separate
sound on medium
Specific material designation
videodisc
System control number
(OCoLC)460717997
System details
DVD format
Video recording format
DVD
Label
Creative management for increasing practice activity, Gordon J. Christensen ; Practical Clinical Courses ; JS Media, (videorecording)
Publication
Note
  • The Gordon J. Christensen career development program
  • 2 CE credits
Carrier category
videodisc
Carrier category code
  • vd
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type code
  • tdi
Content type MARC source
rdacontent
Contents
Introduction -- Developing a practice budget and practice goals -- Recognizing the need for increased practice activity and making specific financial plans -- Reported methods dentists are using to increase practice activity -- How to develop a great office team -- Developing a proactive team -- Goals for the team and bonuses -- Motivating patients toward treatment -- Developing and maintaining optimum public relations -- In-service education about public relations -- Developing effective telephone skills -- Contacting patients by telephone: preoperative -- Contacting patients by telephone: postoperative -- Improving patient comfort while in the office -- Conducting a practice on-time -- Offering incentives for patients who come in for periodic exams and prophies -- Letters to patients offering premiums for periodic exams and prophies -- Non-conventional practice hours -- Implementing effective patient education -- Soliciting speaking events in the community -- Writing a column in the local newspaper -- Emphasizing to patients current availability for their treatment -- Creating an office newsletter -- Making websites as attractive and useful as possible -- Emphasizing lower cost treatment -- Emphasizing highly desirable treatment -- Gifts for referring patients -- Gifts for referring practitioners -- Recognition of patient accomplishments -- Recognition of patient birthdays -- Obtaining CE for new desirable concepts and getting information to patients -- Continuing education to increase office efficiency -- Continuing education to increase team effectiveness -- Becoming involved with donated dental services -- Conclusion
Control code
460717997
Dimensions
4 3/4 in. + 1 course materials ([9] leaves ; 28 cm)
Dimensions
1/2 in.
Extent
1 videodisc (59 min., 20 sec.)
Media category
video
Media MARC source
rdamedia
Media type code
  • v
Medium for sound
videodisc
Note
UMKC: Inquire with copyright@umkc.edu about availability of public performance rights.
Other physical details
sound, color
Publisher number
V4738
Sound on medium or separate
sound on medium
Specific material designation
videodisc
System control number
(OCoLC)460717997
System details
DVD format
Video recording format
DVD

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