Coverart for item
The Resource Conquering consumerspace : marketing strategies for a branded world, Michael R. Solomon

Conquering consumerspace : marketing strategies for a branded world, Michael R. Solomon

Label
Conquering consumerspace : marketing strategies for a branded world
Title
Conquering consumerspace
Title remainder
marketing strategies for a branded world
Statement of responsibility
Michael R. Solomon
Creator
Subject
Language
eng
Summary
Welcome to consumerspace, where reality is branded, life and commerce are indistinguishable, and we are what we buy
Member of
Cataloging source
N$T
http://library.link/vocab/creatorName
Solomon, Michael R
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
LC item number
S65 2003eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Consumers' preferences
  • Customer relations
  • BUSINESS & ECONOMICS
  • Branding (Marketing)
  • Consumers' preferences
  • Customer relations
Label
Conquering consumerspace : marketing strategies for a branded world, Michael R. Solomon
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 251-265) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Ch. 5.
  • From Pawns to Partners: Turning Customers into Codesigners
  • Ch. 6.
  • Virtual Voices: Building Consumerspace Online
  • Ch. 7.
  • Disneyfication of Reality: Building Consumerspace Offline
  • Ch. 8.
  • I Buy, Therefore I Am: Shopping in Consumerspace
  • Ch. 9.
  • Trouble in Paradise: Culture Jamming in Consumerspace
  • Ch. 1.
  • Ch. 10.
  • Simply, Consumerspace
  • Now Entering Consumerspace: Welcome to a Branded World
  • Ch. 2.
  • How Products Get Their Meaning in Consumerspace
  • Ch. 3.
  • O Pioneers!: Scanning Global Youth Culture
  • Ch. 4.
  • Here's Where You Can Stick Your Ad: Customers Talk Back
Control code
52722658
Dimensions
unknown
Extent
1 online resource (xii, 276 pages)
Form of item
online
Isbn
9780814427224
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Specific material designation
remote
System control number
(OCoLC)52722658
Label
Conquering consumerspace : marketing strategies for a branded world, Michael R. Solomon
Publication
Bibliography note
Includes bibliographical references (pages 251-265) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Ch. 5.
  • From Pawns to Partners: Turning Customers into Codesigners
  • Ch. 6.
  • Virtual Voices: Building Consumerspace Online
  • Ch. 7.
  • Disneyfication of Reality: Building Consumerspace Offline
  • Ch. 8.
  • I Buy, Therefore I Am: Shopping in Consumerspace
  • Ch. 9.
  • Trouble in Paradise: Culture Jamming in Consumerspace
  • Ch. 1.
  • Ch. 10.
  • Simply, Consumerspace
  • Now Entering Consumerspace: Welcome to a Branded World
  • Ch. 2.
  • How Products Get Their Meaning in Consumerspace
  • Ch. 3.
  • O Pioneers!: Scanning Global Youth Culture
  • Ch. 4.
  • Here's Where You Can Stick Your Ad: Customers Talk Back
Control code
52722658
Dimensions
unknown
Extent
1 online resource (xii, 276 pages)
Form of item
online
Isbn
9780814427224
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Specific material designation
remote
System control number
(OCoLC)52722658

Library Locations

    • UMKCBorrow it
      800 E 51st St, Kansas City, MO, 64110, US
      39.035061 -94.576518
    • Health Sciences LibraryBorrow it
      2411 Holmes St, Kansas City, Kansas City, MO, 64108, US
      39.083418 -94.575323
    • Leon E. Bloch Law LibraryBorrow it
      500 E. 52nd Street, Kansas City, MO, 64110, US
      39.032488 -94.581967
Processing Feedback ...