The Resource College students' information search behavior for spring break : an exploration in the concept of specialization, by Sangwon Park, (electronic resource)

College students' information search behavior for spring break : an exploration in the concept of specialization, by Sangwon Park, (electronic resource)

Label
College students' information search behavior for spring break : an exploration in the concept of specialization
Title
College students' information search behavior for spring break
Title remainder
an exploration in the concept of specialization
Statement of responsibility
by Sangwon Park
Creator
Contributor
Thesis advisor
Subject
Genre
Language
eng
Summary
This study identified college student travelers' different information search behaviors, dividing the travelers into groups of high, medium and low levels by using the concept of specialization. The research investigated the perceived value of information content and information sources, and identified the main information sources used to obtain information for their recent spring break trip. The results indicated that the different specialization groups assigned different values to information content and sources. More specifically, it appeared that the high specialization group placed greater value on information content such as accommodations, getting around, attractions, and activities, than the other two groups. In regard to internal information source and word of mouth, the high specialization group also showed the highest value of the three groups. The medium specialization group, on the other hand, was more likely to place importance on online travel agencies and television/radio than the other groups. Overall, the findings of this study supported the idea that the specialization concept can be used as a new approach to segment travelers in a more comprehensive way
Cataloging source
MUU
http://library.link/vocab/creatorDate
1980-
http://library.link/vocab/creatorName
Park, Sangwon
Degree
M.S.
Dissertation year
2007.
Granting institution
University of Missouri-Columbia
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
  • theses
http://library.link/vocab/relatedWorkOrContributorDate
1972-
http://library.link/vocab/relatedWorkOrContributorName
Kim, Dae-Young
http://library.link/vocab/subjectName
  • Information behavior
  • Spring break
  • College students
  • Travelers
Target audience
specialized
Label
College students' information search behavior for spring break : an exploration in the concept of specialization, by Sangwon Park, (electronic resource)
Instantiates
Publication
Note
  • The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file
  • Title from title screen of research.pdf file (viewed on January 16, 2008)
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
190846755
Dimensions
unknown
Form of item
electronic
Governing access note
Access is limited to the campuses of the University of Missouri
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)190846755
System details
Mode of access: World Wide Web
Label
College students' information search behavior for spring break : an exploration in the concept of specialization, by Sangwon Park, (electronic resource)
Publication
Note
  • The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file
  • Title from title screen of research.pdf file (viewed on January 16, 2008)
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
190846755
Dimensions
unknown
Form of item
electronic
Governing access note
Access is limited to the campuses of the University of Missouri
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)190846755
System details
Mode of access: World Wide Web

Library Locations

    • UMKCBorrow it
      800 E 51st St, Kansas City, MO, 64110, US
      39.035061 -94.576518
    • Health Sciences LibraryBorrow it
      2411 Holmes St, Kansas City, Kansas City, MO, 64108, US
      39.083418 -94.575323
    • Leon E. Bloch Law LibraryBorrow it
      500 E. 52nd Street, Kansas City, MO, 64110, US
      39.032488 -94.581967
Processing Feedback ...