The Resource A qualitative study of factual correction requests for corporate reputation management, by Shraddha Sankhe

A qualitative study of factual correction requests for corporate reputation management, by Shraddha Sankhe

Label
A qualitative study of factual correction requests for corporate reputation management
Title
A qualitative study of factual correction requests for corporate reputation management
Statement of responsibility
by Shraddha Sankhe
Creator
Contributor
Author
Thesis advisor
Subject
Genre
Language
eng
Summary
This thesis attempts to illuminate the potential conflict and understanding how the crisis managers at public companies attempt to reach journalists to request corrections for factual errors published in the news media. A case study was conducted on Tesla Motors and its interaction with The New York Times. Tesla Motors' CEO Elon Musk confronted The New York Times on social media to mitigate a reputation risk following allegedly erroneous facts about Tesla Model S published in an article. In-depth phone interviews of five journalists were also conducted to understand their experiences with crisis managers and their responses to correction requests. The results indicate that active involvement of company's executive leadership on social media and the availability of proof of data logs of media interaction with company's goods and services can help bolster the credibility of their messaging and mitigating the reputation risk in times of conflict with the media. The journalist participants interviewed indicated that their response to correction requests depended strongly on the method of contact used by crisis managers. The findings of this thesis support the crisis communication notion of taking preventive steps, such logging provable data, before media interaction and draw the benefits of having a credible presence on the social media for the company and its executive team
Cataloging source
MUU
http://library.link/vocab/creatorName
Sankhe, Shraddha
Degree
M.A.
Dissertation note
Thesis
Dissertation year
2014.
Government publication
government publication of a state province territory dependency etc
Granting institution
University of Missouri--Columbia
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
  • theses
http://library.link/vocab/relatedWorkOrContributorName
Cameron, Glen T.
http://library.link/vocab/subjectName
  • Tesla Motors
  • Newspapers
  • Public relations
  • Crisis management
  • Social media
Label
A qualitative study of factual correction requests for corporate reputation management, by Shraddha Sankhe
Instantiates
Publication
Copyright
Note
  • "MAY 2014."
  • "A Thesis presented to the Faculty of the Graduate School at the University of Missouri--Columbia In Partial Fulfillment of the Requirements for the Degree Master of Arts."
  • Thesis supervisor: Dr. Glen Cameron
Accompanying material
2 supplementary files
Bibliography note
Includes bibliographical references (pages 44-55)
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
955318208
Extent
1 online resource (iv, 65 pages)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations +
Specific material designation
remote
System control number
(OCoLC)955318208
Label
A qualitative study of factual correction requests for corporate reputation management, by Shraddha Sankhe
Publication
Copyright
Note
  • "MAY 2014."
  • "A Thesis presented to the Faculty of the Graduate School at the University of Missouri--Columbia In Partial Fulfillment of the Requirements for the Degree Master of Arts."
  • Thesis supervisor: Dr. Glen Cameron
Accompanying material
2 supplementary files
Bibliography note
Includes bibliographical references (pages 44-55)
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
955318208
Extent
1 online resource (iv, 65 pages)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations +
Specific material designation
remote
System control number
(OCoLC)955318208

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