The Resource A case study of Pittsburgh Magazine : an analysis of the use of Facebook and Twitter from the perspective of magazine editors and readers, by Alexandria Anna Antonacci

A case study of Pittsburgh Magazine : an analysis of the use of Facebook and Twitter from the perspective of magazine editors and readers, by Alexandria Anna Antonacci

Label
A case study of Pittsburgh Magazine : an analysis of the use of Facebook and Twitter from the perspective of magazine editors and readers
Title
A case study of Pittsburgh Magazine
Title remainder
an analysis of the use of Facebook and Twitter from the perspective of magazine editors and readers
Statement of responsibility
by Alexandria Anna Antonacci
Creator
Contributor
Author
Thesis advisor
Subject
Genre
Language
eng
Summary
The purpose of this case study was to review the evolution of Pittsburgh Magazine's social media outlets. Focusing on the magazine's Facebook and Twitter pages, the study looked at how both the editors and readers evolved to use those pages. This study used the diffusion of innovation theory and formed interview questions by the innovation characteristics: relative advantage, compatibility, complexity, trialability and observability. This single-case study used both editor and reader interviews as well as participant observation to gain information on the Facebook and Twitter adaptation process. Overall Pittsburgh Magazine editors felt that their duties expanded since the innovation adaption in January 2009. The magazine is adapting to the social media innovations, but is struggling due to the lack of staff members to focus on digital. The magazine's print readership was reluctant to use both Facebook and Twitter because of dislike and confusion. The magazine's digital readership evolved to use Facebook, but only a minority adapted to use Twitter. The digital readership tended to share more posts with others on Twitter, without the over-posting apprehension they felt on Facebook. The subscribers interviewed suggested the magazine cover a wider variety of topics on its Facebook and Twitter pages
Cataloging source
MUU
http://library.link/vocab/creatorName
Antonacci, Alexandria Anna
Degree
M.A.
Dissertation note
Thesis
Dissertation year
2014.
Government publication
government publication of a state province territory dependency etc
Granting institution
University of Missouri--Columbia
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
  • theses
http://library.link/vocab/relatedWorkOrContributorName
Fennell, John
http://library.link/vocab/subjectName
  • Social media
  • Periodicals
  • Electronic journals
Label
A case study of Pittsburgh Magazine : an analysis of the use of Facebook and Twitter from the perspective of magazine editors and readers, by Alexandria Anna Antonacci
Instantiates
Publication
Note
  • "MAY 2014."
  • "A Thesis presented to The Faculty of the Graduate School at the University of Missouri--Columbia In Partial Fulfillment Of the Requirements for the Degree Master of Arts."
  • Thesis Committee Chair: John Fennell
Accompanying material
2 supplementary files
Bibliography note
Includes bibliographical references (pages 68-71)
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
953998357
Extent
1 online resource (vi, 71 pages) +
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)953998357
Label
A case study of Pittsburgh Magazine : an analysis of the use of Facebook and Twitter from the perspective of magazine editors and readers, by Alexandria Anna Antonacci
Publication
Note
  • "MAY 2014."
  • "A Thesis presented to The Faculty of the Graduate School at the University of Missouri--Columbia In Partial Fulfillment Of the Requirements for the Degree Master of Arts."
  • Thesis Committee Chair: John Fennell
Accompanying material
2 supplementary files
Bibliography note
Includes bibliographical references (pages 68-71)
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
953998357
Extent
1 online resource (vi, 71 pages) +
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)953998357

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